Moz Pro costs $99/month for SEO tools including Domain Authority metrics, rank tracking, and link analysis. While Moz's DA metric is useful, it can be checked for free, and the rest of Moz Pro's features have capable free alternatives. Here is how to replace Moz Pro entirely with free tools.
| Alternative | Price | Best For | No Signup? |
|---|---|---|---|
| Moz Link Explorer (Free) | Free (10 queries/month) | Domain Authority + backlinks | Account needed |
| Ahrefs Free Backlink Checker | Free (3/day) | Domain Rating + backlinks | ✅ Yes |
| Google Search Console | Free | Position tracking | Account needed |
| SERP Robot / Free Rank Checkers | Free | Manual rank checking | ✅ Yes |
Moz itself offers 10 free queries per month in Link Explorer. You get Domain Authority, Page Authority, spam score, and backlink counts for any domain. For most individual SEOs, 10 queries per month covers all your DA checking needs.
Ahrefs' free tool provides Domain Rating (their DA equivalent), backlink count, and referring domains for any site. Use it alongside Moz Link Explorer for a fuller picture of any domain's authority.
GSC is the most accurate rank tracker available because it shows actual Google positions. Filter by page, query, country, and device to see exactly where you rank. For rank tracking, Google's own data beats Moz's estimates every time.
Free rank checking tools like SERP Robot, Sitechecker, and SmallSEOTools let you check positions for specific keywords. While limited compared to Moz's automated tracking, they are useful for spot-checking competitor rankings.
Moz Pro costs $99/month ($1,188/year). That is $1,188/year every year — money that could go toward building an AI-powered income stream instead. Our case studies show that you can build complete revenue-generating systems using only free tools.
| Option | Monthly Cost | Annual Cost | 5-Year Total |
|---|---|---|---|
| Moz Pro | $99 | $1,188 | $5,940 |
| Free Alternatives | $0 | $0 | $0 |
| Savings | $1,188/year/year saved | ||
The best free alternative to Moz Pro depends on your needs. Moz Link Explorer (Free) is ideal for domain authority + backlinks. Ahrefs Free Backlink Checker is ideal for domain rating + backlinks. Google Search Console is ideal for position tracking. All of these alternatives are free or have generous free tiers.
Moz Pro costs $99/month ($1,188/year). For most individual users and small projects, the free alternatives listed here provide 80-100% of the functionality at zero cost. Teams with complex collaboration needs may find the paid version worthwhile, but solo creators and small businesses can save hundreds per year.
Yes. The alternatives we list are production-ready tools used by millions. Most people switching from Moz Pro find that 2-3 free tools combined cover all their needs, often with better specialised features than the all-in-one paid product.
Yes. Every alternative listed is a well-established tool with active development, large user bases, and transparent privacy policies. Open-source options like those from Hugging Face and Ollama are additionally auditable — you can inspect the code yourself.
Switching from Moz Pro ($99/month ($1,188/year)) to free alternatives saves you $1,188/year per year. Over 5 years, that is enough to fund a side business or invest in other tools.
Browse All Free Alternatives →